Client:
Pro bono for Innervate Fitness
Scope:
Art Direction, Layout, Way-finder, Event Collaterals
Year:
2018
Designing for Hope
about.
It all started with a simple purpose of wanting to bring about impact at social levels through design work - I got in touch with Make the Change Organisation SG to look for possibilities of designing for a force for good pro bono, and was referred to the kind folks at Innervate Fitness.
We worked together for its fundraising annual event, Operation Broken Wing, where athletes from all walks of life and ages - children as young as 9, to even athletes in their silver years, coming together to perform a workout to raise funds as a collective community. With complete creative freedom, I designed a series of posters, all event signages and way-finding materials to eDMs.





