XIAOYUN
LIM
about.
I am always humbled by people's interest in what I do.
I grew up wanting to write my own book, draw my own book cover and sell them in my own store. That didn't really come around – so now I get kicks from drawing covers for books written by other authors (sold in someone else's store).
I spent the past 15 years in the creative industry with purposeful intention of learning, exploring and elevating design experiences and solutions. I am the designer who gets excited by blank sheets of paper, neatly kerned typography and showers of inspirations. And cats.
core focus.
of people and pixels.
"It was an absolute pleasure working with Xiaoyun during my time at APAC Global Business Group at Meta - a sales organization that partners with some of our largest advertisers and leading agencies across the region. Xiaoyun consistently brought exceptional professionalism and creativity to every project, delivering work that made a tangible impact on our executive communications and high-stakes business narratives. Her understanding of the business truly stood out - she had a rare ability to bring the numbers to life through visual storytelling, making complex data both engaging and actionable for C-level audiences. This was evident in her outstanding contributions to internal business reviews, regional conferences, and top-to-top client engagements."
Susie Lee,
Business Lead (Chief of Staff) to the VP of APAC Global Business Group at Meta
"I’ve worked with many graphic designers over the years, but Xiaoyun stands out for her big-picture creativity, ability to take briefs further than expected, and positive, collaborative energy. If you get the chance to work with her, take it."
Michael Grierson,
Senior Growth Marketing Manager, Skyscanner
"Xiaoyun is one of the most talented individuals I have worked with at Skyscanner. She is undoubtedly the most hardworking. She takes immense ownership of her work and contributes to digital assets, brand direction, feedback on other campaigns across 10 to 15 of our APAC markets. She did this single handedly based in Singapore, as she is really autonomous and takes responsibility for every last detail of her designs, every step of the way."
Kartikey Tewari
Tribe Design Lead, Skyscanner