Employment
Meta (Facebook)
Scope:
High-Stakes Keynotes, Motion Graphics
Year:
2020-2021
Meta APAC
about.
META APAC
Executive communications and visual storytelling
Challenge
Bring the evolving story of Meta’s family of apps and services to life for senior leadership, C-suite audiences and high-level client engagements across APAC—turning complex business narratives, data and insights into communications that were clear, engaging and actionable.
Approach
Led branding and design for VP Dan Neary’s internal and external engagements across APAC, spanning executive decks, keynotes, social content, internal communications and regional conference materials. Working closely with senior stakeholders and cross-functional teams, I translated complex information and data into compelling visual narratives while maintaining a consistent and polished visual language across touchpoints.
Deliverables
Art Direction / Executive Presentations / Keynotes / Social Content / Internal Communications / Conference & Event Materials / Data Visualisation
Impact
Elevated executive communications and high-stakes business narratives through visual storytelling, helping make complex ideas and data more accessible and compelling for senior audiences while supporting Meta APAC’s thought-leadership initiatives.
At Meta, I oversee branding and design for all of Dan Neary’s (Vice President of Meta APAC) internal and external engagements which included decks, social media and internal comms creatives. The role skew heavily into the realms of digital, leading design for expansive online and digital creative initiatives.
where strategy meets visual storytelling.
one apac 2020.
OneAPAC is Meta’s annual internal conference that brings together teams from across the Asia-Pacific region. The two-day event reflects on the year in review, celebrates shared achievements, aligns regional goals with global priorities, and fosters cross-functional collaboration and inspiration.
Through keynotes, workshops, and networking sessions, One APAC provides a platform for employees to connect, share insights, and strengthen Meta’s culture of innovation and impact across the region. In 2020, the event was held online for the first time as the COVID-19 pandemic hit, marking a new chapter in how the community came together virtually. Together with internal and external video teams, I put together graphics for an hour-long video for the event, together with other supporting decks and communication materials surrounding OneAPAC.
testimonial.
Equally impressive were her collaborative abilities and professional poise. Xiaoyun worked seamlessly across cross-functional teams, often anticipating needs and ensuring alignment under dynamic conditions and tight timelines. Her thoughtful communication style and steady, solutions-oriented mindset made her a trusted partner and an invaluable extension of the executive office. I would highly recommend Xiaoyun to any team seeking a designer who blends creative excellence, strategic insight, and business fluency - and I would be truly delighted to work with her again
Susie Lee
Business Lead (Chief of Staff) to the VP of APAC Global Business Group at Meta
