Agency:
Splash Productions
Scope:
Concept, Art Direction, Layout
Year:
2011
IBF Annual Report
about.
What does Aspire and Inspire have in common? Literally an I.
I, who aspire to be significant and I, who strive to inspire.
Besides the word play, IBF also serves as a connecting platform for the financial sector, lifting practising individuals from beacons of aspirations to beams of inspiration. With that in mind, images of platforms which connect people from one place to another are depicted; stairs, bridges, tracks. Decked out in bold combination of black and red, the message should come clear that IBF is the very epitome of aspirations and inspirations.





