Client:
Open Government Products
Scope:
Branding, Design Systems, Strategy
Year:
2023
Building Tech for Public Good
about.
For Open Government Products (OGP) Singapore, which is an experimental development team that builds technology for the public good, I worked on strengthening their visual identity across digital and event touchpoints. This included creating hackathon logos and brand CI guidelines for it, auditing the organization’s social media visuals, and developing a playbook for consistent content creation. I also refreshed their presentation deck templates to better reflect the updated brand tone and clarity.
Build for Good Hackathon Identity
Social Media Content Visual Playbook
Kickstarted a playbook for the content creation team to guide the production of visual assets for social media. The playbook establishes principles for creating visuals that are consistent, cohesive, and reflective of the OGP brand across all product offerings. It outlines key elements such as tone, colour usage, typography, and layout standards, ensuring that every piece of content communicates a unified visual identity. By setting these guidelines, the playbook helps the team maintain brand integrity while empowering the different project owners to work efficiently and creatively within a shared visual framework.
testimonial.
"Thank you so much for bringing your expertise to OGP, for helping us not only make our work look beautiful and professional but also for your clarity and guidance in making our material as approachable and understandable for the citizens we are building for. Whether H4PG, BFG, product marketing, social media, or our international work, you have touched so many different parts in your short time here and really helped elevate our work."
Sarah Espaldon
Head of Marketing and Ops, OGP
